you are not alone

​One of the most significant advantages of private eye care practice is the opportunity it provides to become an integral part of your community.  Not only that, the community of private practitioners is paramount to the success of each practice.  By sharing ideas, support, and systems, private eye care providers help bolster each other and ensure a safe and thriving future for all.

As we are thankful for our heroes, I wish to mention mine. I believe my PVG consultant Bob Tatum is the very best. He has advised me every step of this COVID-19 journey as well as listened to all of my grumblings and rants. I know that without Bob and the rest of PVG, I would not be able to recover from this current situation. My appreciation to Bob and all of PVG.

Dr. Howard McFarland

owner and operator, McFarland Optometry in Greensboro, NC

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We are all geniuses.

We are all geniuses.  We all have aspects of work that bring us joy, fulfillment, and motivation.  These are the parts of work where we are most productive and effective. On the other hand, we all have aspects of work that can tend to drag us down over time and rob...

Working Genius Certification

Even More Resolute

At the beginning of every year, I love to ask groups “who has any New Year Resolutions?” Most of the time only a few people make (let alone keep) new goals or resolutions.  Usually, the response is “I don’t want to be disappointed” or “I don’t stick to them...

Thank You for all that You Do

The team at Professional Vision Group extends their gratitude and admiration to the teams of private eye care practices that have persevered through a tumultuous time.  2020 has truly been the year of the eye exam as we watched practitioners, technicians, and...

March Nightmare

For practice owners across the country, the third week of March is one they will never forget.  News of a spreading pandemic turned into solid guidelines from the Centers for Disease Control to limit non-essential health care services, especially “routine eye...

Bob Tatum – treasured and rewarding relationships

Bob began his journey to PVG many years ago as a delivery person for a wholesale optical lab in Raleigh, NC. After converting to the retail side of eye care, he became a NC licensed optician in 1985. After mastering the optical side (our words,) Bob spread his...

Reflect and Reset

The mitigation efforts brought on by the COVID-19 pandemic have allowed us to pause our hectic lives and spend time reflecting and resetting in some critical areas and by using some pointed questions: Financial – What is the status of our reserves?  Are we spending...

Practice Unique: Lessons from the Pandemic

All things considered, the strength of private eye care practice resounds in their unique approach to the patient experience and their responsibility to the people they serve. In our experience of serving numbers of private eye care practitioners as they surmounted...

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