Stories about private eye care practice that inspire, encourage, and warm the soul.


Transforming the environment and experience

Practice Building

Growth and sustainability in private eye care practice


Innovations in eye care


The community of PECP


Growing and expanding private eye care practice

Digital Marketing

Get Discovered and stay seen with a robust digital presence


Community, Practice Building

New Phase 3 Provider Relief Funding

The U.S. Department of Health and Human Services (HHS), through the Health Resources and Services Administration (HRSA), is adding $20 billion in new funding for providers on the frontlines of the coronavirus pandemic. Under this Phase 3 General Distribution...

Practice Building

ICD-10 changes for eye doctors FY 2021

Most of the new changes by the Centers for Medicare and Medicaid Services (CMS) for ICD-10 this fiscal year (October 1, 2020 – September 30, 2021) involve COVID-19 and vaping.  Changes in effect for ICD-10 codes as they relate to eyes are fairly straightforward....

Community, Practice Building

Annie Grubbs – energy and experience

Annie is not one to leave a project unfinished. She is borderline obsessive about finishing what she started. One of her favorite things to do is to make a list, just to be able to mark things off that list.  (She has a feeling that her husband doesn’t feel the...

Expansions, Practice Building

Valuing a Private Eye Care Practice

It is your life’s work.  You have poured your heart and soul into the practice and now it is time to put a value on it.  How do you do that fairly and accurately? The fact is that buying and selling a private practice is an emotional issue.  Often the seller thinks...

Practice Building

Don Barton – a life-long passion

Don’s passion for sales and organization started at a very young age.  As a kid he was encouraged by his father to develop a route selling end of day baked goods from the family’s bakery.  It was until many years later that he realized how this actually helped form...


March Nightmare

For practice owners across the country, the third week of March is one they will never forget.  News of a spreading pandemic turned into solid guidelines from the Centers for Disease Control to limit non-essential health care services, especially “routine eye...

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