Stories about private eye care practice that inspire, encourage, and warm the soul.


Transforming the environment and experience

Practice Building

Growth and sustainability in private eye care practice


Innovations in eye care


The community of PECP


Growing and expanding private eye care practice

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Get Discovered and stay seen with a robust digital presence



Reflect and Reset

The mitigation efforts brought on by the COVID-19 pandemic have allowed us to pause our hectic lives and spend time reflecting and resetting in some critical areas and by using some pointed questions: Financial – What is the status of our reserves?  Are we spending...

Practice Building

Disaster Loan terms from the SBA

EIDL loans from the Small Business Administration are starting to be filled following a severe backlog caused by the number of applicants for it and Payroll Protection Program (PPP) loans backed by the SBA.  It may or may not be a great source of financing...


Practice Unique: Lessons from the Pandemic

All things considered, the strength of private eye care practice resounds in their unique approach to the patient experience and their responsibility to the people they serve. All owners were more concerned about the health and livelihood of their eye care team...

Practice Building

To Accept or Reject HHS Relief Fund Payment

On March 27, 2020, the President signed the bipartisan CARES Act that provides $100 billion in relief funds to hospitals and other healthcare providers on the front lines of the coronavirus response. This funding will be used to support healthcare-related expenses...


Safe Practices During the COVID-19 Pandemic

Be sure that your practice is accessible by phone and/or email and someone is actively checking messages.  Don't forget social media too which is a channel many patients use to reach you.  Consider grace periods for contact lens prescription expiration and home...

Practice Building

Help for the COVID-19 Downturn

The Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) provided a couple options for financial relief from the impact of reduced hours and services during the COVID-19 crisis: Paycheck Protection Program (PPP) Loan Forgiveness The US government has...

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