Stories about private eye care practice that inspire, encourage, and warm the soul.


Transforming the environment and experience

Practice Building

Growth and sustainability in private eye care practice


Innovations in eye care


The community of PECP


Growing and expanding private eye care practice

Digital Marketing

Get Discovered and stay seen with a robust digital presence



11 things to Consider When Hiring an Associate

Hiring an associate eye care provider can be one of the most exciting chapters in the life of a private practice.  Will the new practitioner bring new ideas and energy?  Do they represent an exit strategy for you?  Are you looking for a partner to help drive the...

Practice Building

Don Barton – a life-long passion

Don’s passion for sales and organization started at a very young age.  As a kid he was encouraged by his father to develop a route selling end of day baked goods from the family’s bakery.  It was until many years later that he realized how this actually helped form...


March Nightmare

For practice owners across the country, the third week of March is one they will never forget.  News of a spreading pandemic turned into solid guidelines from the Centers for Disease Control to limit non-essential health care services, especially “routine eye...


Bob Tatum – treasured and rewarding relationships

Bob began his journey to PVG many years ago as a delivery person for a wholesale optical lab in Raleigh, NC. After converting to the retail side of eye care, he became a NC licensed optician in 1985. After mastering the optical side (our words,) Bob spread his...


Reflect and Reset

The mitigation efforts brought on by the COVID-19 pandemic have allowed us to pause our hectic lives and spend time reflecting and resetting in some critical areas and by using some pointed questions: Financial – What is the status of our reserves?  Are we spending...

Practice Building

Disaster Loan terms from the SBA

EIDL loans from the Small Business Administration are starting to be filled following a severe backlog caused by the number of applicants for it and Payroll Protection Program (PPP) loans backed by the SBA.  It may or may not be a great source of financing...


Practice Unique: Lessons from the Pandemic

All things considered, the strength of private eye care practice resounds in their unique approach to the patient experience and their responsibility to the people they serve. In our experience of serving numbers of private eye care practitioners as they surmounted...

Contact Us