Stories about private eye care practice that inspire, encourage, and warm the soul.


Transforming the environment and experience


Innovations in eye care


Growing and expanding private eye care practice

Practice Building

Growth and sustainability in private eye care practice


The community of PECP

Digital Marketing

Get Discovered and stay seen with a robust digital presence



Southern Charm

Dr. Candice Fix knew from the start that she wanted to own a private practice. A native of Yadkin County, North Carolina she graduated from UNC Wilmington before heading to Boston for optometry school. Dr. Fix worked for an optometry practice through college and...

Community, Practice Building

Even More Resolute

At the beginning of every year, I love to ask groups “who has any New Year Resolutions?” Most of the time only a few people make (let alone keep) new goals or resolutions.  Usually, the response is “I don’t want to be disappointed” or “I don’t stick to them...

Community, Practice Building

Thank You for all that You Do

The team at Professional Vision Group extends their gratitude and admiration to the teams of private eye care practices that have persevered through a tumultuous time.  2020 has truly been the year of the eye exam as we watched practitioners, technicians, and...

Community, Practice Building

New Phase 3 Provider Relief Funding

The U.S. Department of Health and Human Services (HHS), through the Health Resources and Services Administration (HRSA), is adding $20 billion in new funding for providers on the frontlines of the coronavirus pandemic. Under this Phase 3 General Distribution...

Practice Building

ICD-10 changes for eye doctors FY 2021

Most of the new changes by the Centers for Medicare and Medicaid Services (CMS) for ICD-10 this fiscal year (October 1, 2020 – September 30, 2021) involve COVID-19 and vaping.  Changes in effect for ICD-10 codes as they relate to eyes are fairly straightforward....

Community, Practice Building

Annie Grubbs – energy and experience

Annie is not one to leave a project unfinished. She is borderline obsessive about finishing what she started. One of her favorite things to do is to make a list, just to be able to mark things off that list.  (She has a feeling that her husband doesn’t feel the...

Expansions, Practice Building

Valuing a Private Eye Care Practice

It is your life’s work.  You have poured your heart and soul into the practice and now it is time to put a value on it.  How do you do that fairly and accurately? The fact is that buying and selling a private practice is an emotional issue.  Often the seller thinks...

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